Based on the literary geography framework of the “Three Origins” (original territory restoration, original scene reconstruction, original spiritual exploration), this study employs digital humanities tools (Markus, ArcGIS, Gephi, GooSeeker) to analyze Yellow River-related poetry in the Complete Collection of Tang Poetry, exploring the Yellow River’s touristic imagery to provide insights for the development of the Yellow River National Cultural Park. The findings are as follows: 1) The core perceptual elements of the park’s touristic imagery cover geography, social interactions, diet, accommodation, transportation, scenic spots, shopping, and entertainment. 2) Applying the cognitive-emotion model of tourist destination imagery, the Yellow River Basin in Tang poetry presents rich cognitive and emotional imagery — a dynamic interactive system with temporary stability, where thematic elements evolve across historical periods. 3) Digital humanities techniques show strong applicability in researching ancient literature, local chronicles and historical materials, and the analysis of Tang poetry provides a new perspective for tourist destination imagery studies.

digital humanities, Yellow River National Cultural Park, the Complete Collection of Tang Poetry; cultural heritage and development