Taking Chengdu Giant Panda Breeding Research Base as an example, this study applies the Recreation Opportunity Spectrum (ROS) to the wildlife tourism context and constructs the Wildlife Recreational Opportunity Spectrum (WROS). Content analysis was used to analyze the tourists’ reviews on experiential activities, and the Octopus collector V7.2.6 was used to collect the comments of visitors from sites such as Mafengwo.com, Qunar.com, Ctrip.com, and TripAdvisor. A total of 9192 valid comments were collected and visual analysis was done with micro-text analysis tools. Through the analysis of three characteristics, natural attributes, the social environment and the management environment, 7 indicators were set for the destination zoning: the natural landscape degree, tourist density, tourist feature, accessibility, tourism infrastructure, wildlife conservation intensity, and tourist management. The Giant Panda Research Base in Chengdu was divided into three types of artificially constructed display area, semi-artificial interacting area and wild exploration area, and a list of the corresponding wildlife-based recreation activities and spectrum was constructed. The construction of WTOS can relieve the pressure of resources in designing different recreation activities and in different types of regions, so as to guarantee the quality of tourism experience, providing reference for the planning and management of wildlife tourism destination.