关键词: 自己-他人决策差异, 认知差异, 解释水平, 损益的心理权重, 有限理性

Abstract: The authors review the self-other decision-making differences, and propose that such differences are derived from decision makers’ cognitive differences in construal level. The mental construals are low when people make decisions for themselves, whereas the mental construals are high when they decide for others. Theoretically, self-other decision-making differences are illustrations of bounded rationality. Practically, understanding such differences as well as their mechanisms helps to achieve optimal decisions.

Key words: self-other decision-making differences, cognitive differences, construal level, psychological weights attached to gains and losses, bounded rationality