关键词: 互联网学术信息, 可信性, 互联网, 评价判据

Abstract: The author explores the criteria that people use to evaluate the credibility of the online academic information while they seek academic information on the web, with combined application of the methods of observation, think aloud, search logs and content analysis. It finds that users resort to both criteria of information content and external factors such as sources to evaluate the credibility of the online academic information in the process of information behaviour. Furthermore, the motivation can influence what kinds of criteria users will use when they evaluate the credibility of the online academic information, and the criteria used in the high motivation scenario differ from the low motivation scenario. Finally, the conclusions have some practical significances in improving the quality of academic information services, and at the theoretical level, the conclusions can provide guidance for studies of influencing factors of actual evaluation process in future.

Key words: online academic information, credibility, internet, evaluation criteria