关键词: 国庆庆典, 国家认同感, 社会认同理论

Abstract: The authors explored the positive mental effects of the National Day celebration on the participants ? the undergraduate volunteers of Peking University, and discussed in details its possible mechanism. Through distributing questionnaires before and after the celebration, the research found the National Day celebration could significantly increase individuals’ sense of national identity, and also tested the mediation of sense of national identity. Result showed that the National Day celebration could promote participants’ volunteering willingness and life satisfaction; sense of national identity, rather than the affective reaction, was the mediator variable between them. According to the self-presentation theory, National Day celebration would enhance sense of nation identity and self-esteem. The results were also discussed in terms of theoretical and practical implications.

Key words: National Day celebration, sense of national identity, social identity theory