关键词: 乡村节事及节事旅游, 节事旅游影响, 居民感知, 结构方程模型, 长哨营

Abstract: Take Changshaoying (a village highly developed in event and event tourism (E&ET) in Beijing suburbs) as a case study, based on the data collected during March to May in 2010, the authors use confirmatory factor analysis (CFA) combined with structural equation model (SEM) to get 4 key factors of residents’ perceptions from 19 items, defining the perceptions on “humane environment improvement”, “economic life improvement”, “environment deterioration” and “social contradiction” as first-order latent variables, perceptions on “event costs” and “event profits” as second-order latent variables, residents’ participation and support degree as latent variables. A tri-correlate structural equation model is established to measure the logical relations between these three (perceptions, participation and support degree of the residents) and verify 5 relevance assumptions. The result shows a positive correlation between participation and costs/profits perception, a positive correlation between participation and support degree, a positive correlation between profits perception and support degree, but a negative between costs perception and support degree. In detail, participation effects profits perception far more than costs perception, alike profits perception plays a more important role than costs perception in effecting supporting degree of the residents.

Key words: rural event and event tourism;event tourism impact;residents&rsquo, perception;structural equation model;Changshaoying