关键词: 动态决策, 目标设置, 多参照点

Abstract: This study tested the effects of goal setting, prior gain or loss as well as the distribution of decision reference points (status quo, goal and minimum requirement) on dynamic decision making under risk, by using a four-stage simulated stock investment task. Results indicated that subjects in the“do your best”goal condition made less risky decisions than those in the specific goal condition. Individuals who had gained in the former investment took lower risk than those who had lost previously. The authors also found that minimum requirements had consistently significant effect on the risky decision making, while only in the last phase of investment could the goal-achieving take effect, which was called the“last struggle”effect.

Key words: dynamic decision making, goal-setting, multiple reference points