关键词: 环境资源, 行为选择, 公众个体, 概念模型, 理性经济人

Abstract: Participation and non participation are two options for the public in the proceeding of environmental impact assessment (EIA). As a rational economic man, the public individual should evaluate the incomes and costs before making a decision. There are four main variables to impact behavior function of the public individual: environmental preferences, loyalty, institutional providing and participating situation which decide the expenses of participation and the non participation, anticipation of ability and efficacy to participate. On the precondition that individual preferences is negligible, if the nonparticipation choice exists as a substitute, a indifferent curves of individual behavior choice can be drown, from which we can tell the tendency of the individual behavior choosing, how variables work, and how to excavate the non participant and passive participant to take the initiative.

Key words: environmental resource, behavior choosing, public individual, conception model, rational economic man