关键词: 选择模型, 选择实验, 环境政策, 退耕还林

Abstract: Choice Experiment is one of the most important techniques for valuing environment and preference on policy instruments. It is based on Lancaster's characteristics theory of value and random utility theory. Using this technique, researchers can get the implied rank of related policy characteristics, and the willingness to pay for a policy which changes more than one attribute simultaneously. Thus the results will contribute to policy adjustment. This paper applies Choice Experiment to evaluate the Sloping Land Conversion Program, an important and one of the biggest ecological restoration programs in China. Policy recommendations are concluded based on the econometrical analysis.

Key words: sloping land conversion program, choice modeling, choice experiment, environmental policy