Based on the literary geography framework of the “Three Origins” (original territory restoration, original scene reconstruction, original spiritual exploration), this study employs digital humanities tools (Markus, ArcGIS, Gephi, GooSeeker) to analyze Yellow River-related poetry in the Complete Collection of Tang Poetry, exploring the Yellow River’s touristic imagery to provide insights for the development of the Yellow River National Cultural Park. The findings are as follows: 1) The core perceptual elements of the park’s touristic imagery cover geography, social interactions, diet, accommodation, transportation, scenic spots, shopping, and entertainment. 2) Applying the cognitive-emotion model of tourist destination imagery, the Yellow River Basin in Tang poetry presents rich cognitive and emotional imagery — a dynamic interactive system with temporary stability, where thematic elements evolve across historical periods. 3) Digital humanities techniques show strong applicability in researching ancient literature, local chronicles and historical materials, and the analysis of Tang poetry provides a new perspective for tourist destination imagery studies.

digital humanities, Yellow River National Cultural Park, the Complete Collection of Tang Poetry; cultural heritage and development

以文学地理学的“三原”理论(版图复原–场景还原–精神探原)为框架, 使用Markus, ArcGIS, Gephi和GooSeeker等数字人文工具, 解读《全唐诗》中黄河相关诗篇, 探索黄河旅游地意象, 旨在服务黄河国家文化公园建设。结果表明: 1) 黄河国家文化公园旅游地意象的主要感知要素包括地域空间、诗人社会交往、饮食风俗、住宿设施、交通出行、游览景区、采购商品和休闲娱乐等维度; 2) 运用旅游地意象认知–情感模型, 发现黄河流域在《全唐诗》中展现出丰富的认知意象和情感意象, 且旅游地意象是一个动态的交互系统, 具有暂时的稳定性, 不同历史时期, 旅游地意象的主题要素也不断地变化; 3) 数字人文技术在古代文学、地方志和史料等资料研究中具有很好的适用性, 对《全唐诗》的分析和发掘, 可为旅游地意象研究提供新的视角。