Based on information entropy, deviation coefficient of structural change rates and vector auto-regression model, taking Quzhou County as a typical case, this paper made a comprehensive study on the dynamic change characteristics and interactive relationship of industrial structure and land use structure of rural areas in Huang-Huai-Hai Plain. The results show that in recent years, the evolution of industrial structure in Quzhou County has experienced the process of primary industry dominating, balance of primary and secondary industries and secondary industry dominating. The great proportion of land for the primary industry leads to the extremely unbalanced land use structure, but the land use structure is developing to an equilibrium state. Industrial structure adjustment and land use structure adjustment are uncoordinated, and land use structure adjustment lags behind, but there is a long-term and stable relationship between them. Before 2009, the adjustment of industrial structure promoted the change of land use structure, but after that, the causality was opposite. In the later stage, the driving effect of land use structure adjustment on the subsequent optimization of land use structure and the upgrading of industrial structure was more lasting and significant. Over a period time in the future, optimizing the land use structure of the three industries by improving the land use efficiency of the primary industry, exploiting the land use potential of the secondary industry, and widening the land use scope of the tertiary industry is an effective way to promote the continuous upgrading of industrial structure in rural areas of Huang-Huai-Hai Plain. 

基于信息熵、结构变化率偏差系数和向量自回归模型, 以曲周县为典型案例, 研究黄淮海平原农村产业结构和用地结构的动态变化特征及其互动关系。结果表明, 近年来, 曲周县产业结构演变经历第一产业主导、一二产业均衡和第二产业主导的过程; 第一产业用地占比极大, 导致用地结构极不均衡, 但目前正在向均衡状态发展。产业结构调整与用地结构调整之间不协调, 用地结构调整具有滞后性, 但二者之间存在长期稳定的相互关系。2009 年之前, 产业结构调整促进了用地结构变化, 之后因果关系相反, 且后期阶段的用地结构调整对后续用地结构优化及产业结构升级的带动作用更加持久和显著。未来一段时期内, 通过提升第一产业用地效率、挖掘第二产业用地潜力以及拓宽第三产业用地范围等方式优化三次产业用地结构, 是促进黄淮海平原农村地区产业结构不断升级的有效途径。