北京大学学报自然科学版 ›› 2022, Vol. 58 ›› Issue (5): 949-958.DOI: 10.13209/j.0479-8023.2022.078

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不同文化群体的北京历史文化街区形象感知差异研究

彭霞1,†, 王云1, 黄舟2   

  1. 1. 北京联合大学旅游学院, 北京 100101 2. 北京大学遥感与地理信息系统研究所, 北京 100871
  • 收稿日期:2021-11-08 修回日期:2022-08-22 出版日期:2022-09-20 发布日期:2022-09-20
  • 通讯作者: 彭霞, E-mail: ivy_px(at)163.com
  • 基金资助:
    资源与环境信息系统国家重点实验室开放课题“基于活动型社交媒体的市民休闲偏好挖掘与活动参与预测”、北京联合大学科研项目(ZK70202002)和北京市教育委员会社科计划一般项目(SM2020114170010)资助 

Research on Differences of Image Perception of Beijing Historical and Cultural Districts among Various Cultural Groups

PENG Xia1,†, WANG Yun1, HUANG Zhou2   

  1. 1. Tourism College, Beijing Union University, Beijing 100101 2. Institute of Remote Sensing and Geographic Information System, Peking University, Beijing 100871
  • Received:2021-11-08 Revised:2022-08-22 Online:2022-09-20 Published:2022-09-20
  • Contact: PENG Xia, E-mail: ivy_px(at)163.com

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摘要：

基于2010—2019年TripAdvisor发布的北京市历史文化街区游客在线点评数据, 在构建入境游客地方依恋模型的基础上, 运用内容分析法, 探讨不同文化群体对北京市历史文化街区的形象感知差异。研究结果表明, 不同文化群体在街区认知形象、情感形象和整体形象方面均存在差异; 街区环境的原真性、公共设施和拥挤感知影响不同文化群体的地方依恋, 继而影响文化群体对历史文化街区的形象感知; 文化异质性导致不同文化群体对同一历史文化街区的地方依恋存在较大的差异。

关键词: 文化群体, 形象感知, 地方依恋, 历史文化街区, 社交媒体

Abstract:

Based on the tourist online comment data of Beijing’s historical and cultural districts released by TripAdvisor from 2010 to 2019, and on the basis of constructing the place attachment model of inbound tourists, the authors use content analysis to discuss the discrepancies of various cultural groups’ perception image on historical and cultural districts in Beijing. This paper concludes that diverse culture groups have differences in cognitive, affective and overall image on historical and cultural districts; the authenticity of the district environment, public facilities and the perception of crowding affect the place attachment of different cultural groups, and then affect the cultural groups’ image perception of historical and cultural districts; cultural heterogeneity leads to great differences in place attachment of different cultural groups to the same historical and cultural district.

Key words: cultural groups, image perception, place attachment, historical and cultural district, social media

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