关键词: 环境满意度, 环境负责行为, 重要性–表现性分析法

Abstract:

Choosing Shenzhen Coastal Ecological Park as a case location, the paper measured the environmental satisfaction and environment responsible behavior (ERB) of interviewees through questionnaire survey and the auxiliary interview. The “importance-performance” analysis (IPA) method was used to detect the interviewees’ environmental satisfaction of the Coastal Ecological Park. Fourteen environmental-related factors were finally divided into four different quadrants, and the authors put forward improved strategy according to them. Age had a significant difference impact on the interviewees’ ERB, and the type of gender, the level of education, the type of occupation, the average monthly income level and the number of times for revisiting didn’t have significant difference impact. There was a positive correlation between environmental satisfaction and environmental responsible behavior. Visitors have a certain awareness of environment protection, but the overall level of environmenttal responsible behavior was not high, and visitor was also lack of active participation in maintaining environment. Based on the analysis results, the pertinent suggestions are proposed to promote the recreational management and protect the environment of the destination.

Key words: environmental satisfaction, environmentally responsible behavior, importance-performance analysis