Abstract: The authors explored the mental representations of food safety incidents. This study conducted exploratory and confirmatory factor analysis by collecting data (598) through internet. The results indicate that the public's mental representations of food safety incidents can be divided into cognitive and affective representations, four cognitive representation dimensions (industry trust, risk estimation, negative impact, and responsibility attribution) and one emotional representation dimension (negative emotion) is found to constitute the public?s mental representation structure. Current findings are discussed in relation to previous results, theoretical approaches, and practical implications.

Key words: food safety incidents, risk perception, mental representations

摘要： 探讨了公众对食品安全事件的心理表征结构。通过在网上收集数据(598) , 对食品安全事件的心理表征结构进行了探索性和验证性因素分析。结果发现, 公众对食品安全事件的心理表征可分为认知维度和情绪维度, 认知维度包括行业信任、风险估计、负面影响和责任归因4个子维度, 而情绪维度则为单一的负性情绪。对食品安全事件心理表征结构进行了分析, 并讨论了研究的理论和实践意义。

关键词: 食品安全事件, 风险认知, 心理表征