Abstract: The author explores the criteria that people use to evaluate the credibility of the online academic information while they seek academic information on the web, with combined application of the methods of observation, think aloud, search logs and content analysis. It finds that users resort to both criteria of information content and external factors such as sources to evaluate the credibility of the online academic information in the process of information behaviour. Furthermore, the motivation can influence what kinds of criteria users will use when they evaluate the credibility of the online academic information, and the criteria used in the high motivation scenario differ from the low motivation scenario. Finally, the conclusions have some practical significances in improving the quality of academic information services, and at the theoretical level, the conclusions can provide guidance for studies of influencing factors of actual evaluation process in future.

Key words: online academic information, credibility, internet, evaluation criteria

摘要： 利用观察、有声思考、搜索日志和内容分析法, 探讨了用户在实际的互联网学术信息查寻中评价信息可信性的判据。研究发现, 信息内容和来源等外部特征两个方面的判据是用户评价互联网学术信息可信性的常用判据。用户主要使用哪个方面的判据受评价动机的影响, 高动机和低动机情景下的评价判据存在差异。实践层面上, 研究结论对提高学术信息服务质量具有现实意义; 理论层面上, 为下一步实际的信息查寻环境下互联网学术信息可信性的影响因素研究提供指导。

关键词: 互联网学术信息, 可信性, 互联网, 评价判据