Abstract:

Choosing Shenzhen Coastal Ecological Park as a case location, the paper measured the environmental satisfaction and environment responsible behavior (ERB) of interviewees through questionnaire survey and the auxiliary interview. The “importance-performance” analysis (IPA) method was used to detect the interviewees’ environmental satisfaction of the Coastal Ecological Park. Fourteen environmental-related factors were finally divided into four different quadrants, and the authors put forward improved strategy according to them. Age had a significant difference impact on the interviewees’ ERB, and the type of gender, the level of education, the type of occupation, the average monthly income level and the number of times for revisiting didn’t have significant difference impact. There was a positive correlation between environmental satisfaction and environmental responsible behavior. Visitors have a certain awareness of environment protection, but the overall level of environmenttal responsible behavior was not high, and visitor was also lack of active participation in maintaining environment. Based on the analysis results, the pertinent suggestions are proposed to promote the recreational management and protect the environment of the destination.

Key words: environmental satisfaction, environmentally responsible behavior, importance-performance analysis

摘要：

选取深圳市红树林海滨生态公园为案例地, 通过问卷调查和辅助性访谈, 对受访者的环境满意度和环境负责行为进行测度。使用“重要性–表现性”分析法, 测量受访者对红树林海滨生态公园的环境满意度现状。14个环境相关因子被分置于4个不同象限, 并提出对应象限区域的改进策略。在环境负责行为测度上, 受访者的年龄对环境负责行为的影响有显著差异, 而性别、受教育水平、职业类型、月均收入水平和重游次数等因素对环境负责行为的影响无显著差异, 受访者的总环境满意度与总环境负责行为之间呈正相关关系。受访者有一定的维护目的地环境的意识, 但整体上环境负责水平不高, 参与行为略消极。根据分析结果提出针对性建议, 旨在促进红树林海滨生态公园的游憩环境管理。

关键词: 环境满意度, 环境负责行为, 重要性–表现性分析法